Einstein’s Bath is a television commercial for Smart Meters, from Smart Energy GB, that sees Albert Einstein make a return to remind us of the importance and benefits of smart meters. Smart Energy GB is the not-for-profit, government-backed campaign helping everyone in Britain understand the importance of smart meters and their benefits to people and the environment. Their national campaign is reaching homes and small businesses across England, Scotland and Wales.
Smart Energy GB
21 April 2021
The challenge on this project was to bring Albert Einstein back to life, but in a bath! The Mill shot live action with actor John Guerrasio in the bath and looked to DI4D to assist in creating a digital version of Einstein based on John’s performance. Using the DI4D PRO system on location at The Mill’s London office, we captured and tracked John’s facial performance and a number of key shapes. The Mill then used the shapes to build an Einstein rig, and retargeted John’s performance to the rig.
Behind The Scenes
Go behind the scenes and see how this fantastic project came together!